PASADENA, Calif., Aug 11, 2008 (BUSINESS WIRE) — Interpolls, a leading rich media technology company, announced today that it has contributed its creative services and integrated online marketing technologies to help promote Stand Up To Cancer. Stand Up To Cancer is a new non-profit initiative founded to raise philanthropic funds to accelerate groundbreaking research on cancer and further expand the tools available to fight it.

Interpolls is helping to raise awareness for the initiative and drive traffic to the official Stand Up To Cancer site by leveraging rich media ad units that are entertaining and promote interactivity with users. The ad units feature questions for viewers on cancer-related topics, video clips with celebrity Stand Up To Cancer advocates Larry David, Katie Couric and Jessica Biel, links to more information on the initiative including donation opportunities, and a countdown to the air date of a major Stand Up To Cancer TV event on Sept. 5. The campaign officially launched June 5 on sites including Comedy Central, UGO, Salon and NBC.

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Check it out – Jess looks so great!

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There is a video of Jess at the 2006 What a Pair! Charity event to support furthering the knowledge of Breast Cancer. In the video there is an interview with Jesse and you can hear her sing! She is singing the song “Ain’t Misbehavin” and “Keepin’ Out of Mischeif Now” with Nina Storey- she actually sings quite well! I enjoyed it a lot, just wish we had more of her singing – Be sure to check it out and thanks to Matt for the heads up!

Enjoy!

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LOS ANGELES, CA — 05/05/08 — Today, Jessica Biel and her father, Jon Biel, have launched Make The Difference Network (MTDN) at www.MTDN.com. Social entrepreneur Jon Biel, in collaboration with cause marketing evangelist Kent McBride, co-founded MTDN to create a cause-oriented social network that connects nonprofit organizations with caring individuals and businesses. MTDN increases the visibility of nonprofit organizations by empowering potential donors to search, select and fund these organizations’ specific “Wishes” and then see the results of their giving. Nonprofits can join MTDN for free and they get to keep 100 percent of all donations collected through MTDN.

The MTDN online community has already attracted more than 150 nonprofit organizations working toward fulfilling more than 250 “Wishes.” When a nonprofit registers for free, MTDN gives them the ability to easily promote their story through a powerful, eye-catching multi-media profile including pictures, videos and blogs, and then build specific “Wishes” for free. MTDN then acts as an easy-to-use, fun online hub for people to locate and show their support for social causes that touch them the most. MTDN is also a powerful cause marketing tool for businesses to connect with and support their favorite nonprofits.

“We built MTDN to connect people who share the same passions for making a difference and to educate, motivate and inspire greater social entrepreneurism through stronger life-changing communities,” said Jon Biel, CEO and co-founder of MTDN. “We believe we can all do more than is currently being done to improve the quality of life on our planet and we have witnessed — firsthand — that people and organizations that do good, feel good. We are honored to be of service in helping others find and fund their passions.”

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Actress Jessica Biel is involved in the launch of Make the Difference Network, and the site that connects people to nonprofits will be run by her father Jon Biel and social entrepreneur Kent McBride. MTDN.com makes cutting-edge Web technology readily available to participating nonprofits and matches nonprofit organizations with potential donors.

The idea for the site started after Jessica was moved by the story of a young fan, Timmy Beasley, who suffered from muscular dystrophy. By putting information about Timmy on her then current website, donating a little money and asking others to do the same, she realized she could help make a difference for those less fortunate than her. Timmy has since passed away, but his memory lives on as the inspiration behind Make the Difference Network.

Make the Difference Network offers nonprofits a way to increase visibility and bring their organizations to life with heartwarming stories, photos and blogs and to create community amongst their donors who have an interest in a common cause. There is no charge for qualified non-profits to participate in their Basic Membership and 100 percent of donations go directly to the specific cause or wish designated by the donor. MTDN.com is in its early stages but has already attracted more than 150 nonprofits that are trying to fulfill more than 230 wishes.

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