PASADENA, Calif., Aug 11, 2008 (BUSINESS WIRE) — Interpolls, a leading rich media technology company, announced today that it has contributed its creative services and integrated online marketing technologies to help promote Stand Up To Cancer. Stand Up To Cancer is a new non-profit initiative founded to raise philanthropic funds to accelerate groundbreaking research on cancer and further expand the tools available to fight it.

Interpolls is helping to raise awareness for the initiative and drive traffic to the official Stand Up To Cancer site by leveraging rich media ad units that are entertaining and promote interactivity with users. The ad units feature questions for viewers on cancer-related topics, video clips with celebrity Stand Up To Cancer advocates Larry David, Katie Couric and Jessica Biel, links to more information on the initiative including donation opportunities, and a countdown to the air date of a major Stand Up To Cancer TV event on Sept. 5. The campaign officially launched June 5 on sites including Comedy Central, UGO, Salon and NBC.